Today
This view has moved. Daily commenting lives in LINKEDIN OS · post scheduling in EXECUTION.
2026 STRATEGY DECK
Campaign architecture, funnel, performance
Content source A/B Which voice drives results
Funnel architecture
Stage 01
Awareness
Tuesday TOF posts. Stop the scroll. Drive to F4 Handbook or assessment.
$25 · F4 HANDBOOK
Stage 02
Interest
Thursday MOF posts. Show the operating system. Drive to F4 Assessment.
Free · assessment
Stage 03
Enrollment
Saturday BOF posts (optional). DM trigger words: INTENSIVE, LEGEND, BOARDROOM, INFO.
$2,500 · INTENSIVE
Stage 04
Legend / Boardroom
After 30 days in the Intensive. Month to month, no fixed end.
$2,500–5,000/MO
Winning posts ★ REPEAT THESE
No winners yet. Star posts in Execution that drove DMs or assessments.
Year grid
Color-coded by theme · ★ live event months · ⚡ current week
Execution —
Schedule drafts. Post them. Track what worked.
Here's the weekly flow. Five posts a week, Monday to Friday. Monday to Thursday are about The Playbook (how companies actually run). Friday is F4, drafted from the Cave's client signal for the week. Each slot fills itself with a draft. Your job: review it, edit it so it sounds like David, add a visual, and post it. No links and no asks in the post. When someone comments, reply short and plain (the workspace has a drafter for that), and log the post's numbers in the workspace a few days later.
Unscheduled drafts
This week
What's worked
Candidates
ICP-scored capture queue · Promote good fits to Prospects, dismiss the rest
David's Workflow
Your warm-DM CRM · every conversation you're personally managing
Warm DM Conversations
This week's rollup
—
Sources
— active
This is the list of creators whose audiences match David's ICP. The workspace's "people to comment on" list pulls from here, so keep it to people whose audience is company owners and leaders. The freshness dot shows when you last commented: ● 14+ days (good to hit) · ● 7-13 days (rotate) · ● under 7 days (let rest).
Exclusion list
— excluded
People David should never engage on LinkedIn — clients, peer-to-peer track, personal connections
Preloaded with 14 Brave Cave clients + 9 peer-to-peer track prospects. The peer-to-peer track is handled personally by David — the automated engine must never touch these names. Clients are current customers who shouldn't be prospected. Add anyone else David knows personally, has an existing relationship with, or shouldn't be cold-approached. Every DM and comment target gets checked against this list before the action fires.
the goalnew
Your one job this week: get one person to take the assessment.
0
of 1 this week
0 this month
You never pitch it. It lives in your bio. Your job is to make people
curious enough to go find it.
Counted by hand.
the link for your bio
This is the only place the link needs the ?src= on the end. That is
what lets a finished assessment be counted back to your feed.
today, just these four
your posts this week
a few people to comment on today
draft a comment or replynew
Short and plain, the way David talks. One or two sentences. A question only
if he actually wants the answer. Thanking someone is fine. Sometimes a like is
the whole reply. Never a pitch.
what you tried elsewhere
how far the posts travellednew
Where to find each number
On LinkedIn, open the post and tap the impressions count (or "View analytics"). Log it three to seven days after posting, once the numbers settle.
- Out of network % sits under Impressions in the Discovery section. If the split isn't there yet, LinkedIn hasn't rolled it out to the account; leave it blank.
- Members reached is in the same Discovery section.
- Owners and CXOs % comes from the viewer demographics, under Seniority. Add the Owner and CXO percentages together.
- Saves and sends are in the Engagement section. Add the two together.
- Profile views are under Profile activity, the views that came from this post.
what's working
Today's work
—
0%
to fair-day output
The job: publish the work, engage like a peer, never chase.
Every day
- One punchy post. A sharp hook plus one idea worth saving.
- Engage 3 to 5 times, maximum, and only where David genuinely has something to add. Prioritize bigger accounts whose audience is his audience.
- Reply to every comment on his own posts.
- Keep the profile door current. The free F4 assessment lives there and nowhere else.
Never
- Commenting for reach. If he has nothing to add, skip it.
- "Great post" comments, or anything that is praise plus agreement.
- Cold DMs to get noticed. Inbound only, unless David names someone.
- A CTA in a post. No "what do you think," no "DM me," no links.
- Begging for the assessment. It is a give, offered rarely, never an ask.
Daily Meeting
—
—
Now
Loading meeting agenda…
Cold DM candidates
— approved
— awaiting review
JKD-sourced ICP leads reviewed for LinkedIn engagement
Import small batches (50-100 at a time) from your JKD Cowork project. Export a CSV with columns: First Name, LinkedIn URL, Company, Title (any additional columns are fine and stored as-is). Then walk the list manually and mark each: Approve if the person is actively posting and worth engaging, Skip if they're dormant on LinkedIn, Wait if they're mid-JKD-email-sequence, or Exclude if they're a personal connection or existing relationship. Approved candidates are queued for David to comment on and eventually DM. Every action checks the exclusion list first.
Voice —
The reference document Claude uses when drafting comments and connection notes. Edit freely — saves automatically.
This is David's voice document. Claude reads it every time you draft a post, a comment or a reply. You don't need to edit it; David tunes it over time. You can add sample comments below: when a short comment lands well (real replies, a DM, a profile visit), paste it here with a one-line note.
Voice Brain
The canonical voice document. This text gets sent to Claude on every draft request. Concrete examples below it work harder than abstract rules, but the rules establish the floor.
Sample Comments
Real comments you've written that landed well. Claude reads these as concrete examples of what good output looks like. Aim for 5–15.
How this works
Every time you draft a comment or reply in the workspace, Claude reads:
- The Voice Brain document
- Your sample comments
- The post or comment you pasted
Then gives you three short options in David's voice.
Edit the Voice Brain over time as you notice patterns in what works and what doesn't. The sample comments do the heaviest lifting: more concrete examples, better drafts.
What makes a good sample
- One or two sentences
- About their post, not David's story
- Plain, the way he'd say it out loud
- A question only if he really wanted the answer
- Sounds like you wrote it tired and right, not polished
Prospects
Every person who touched Brave Cave orbit · Drive them to assessment
Posts performance
Sortable spreadsheet of every post you've shipped. Click a row to log or update performance. Top/bottom analysis surfaces what's actually working.
DM playbook
Trigger word templates · Follow-up cadence · Shared with Syl
Trigger word templates
How the DMs work
Inbound only. These are replies to people who reached out. We do not cold-DM strangers to get noticed.
Reply within 4 hours. Answer first, plainly. Ask a question only if you need the answer. Never a pitch.
Answer what they asked. Use the matching trigger template, edit it so it sounds like a person.
If they go quiet, let it be. One natural follow-up if there is a genuine reason. No chase sequence, no "just bumping this."
The assessment is a give, not an ask. Offer it when it actually helps them. Never as a closing move.
Company questions get the PLAYBOOK template. Anyone asking about their team or company, not just themselves.
Reply within 4 hours. Answer first, plainly. Ask a question only if you need the answer. Never a pitch.
Answer what they asked. Use the matching trigger template, edit it so it sounds like a person.
If they go quiet, let it be. One natural follow-up if there is a genuine reason. No chase sequence, no "just bumping this."
The assessment is a give, not an ask. Offer it when it actually helps them. Never as a closing move.
Company questions get the PLAYBOOK template. Anyone asking about their team or company, not just themselves.
Active DM threads
Conversations linked to prospects
Thread tracking isn't built. Keep conversations in LinkedIn messages and tell David about anyone asking about The Playbook or F4.